If a brand today wants to promote a new product, it would order its social media team to tailor posts that resonate with its audience, buy targeted ads to reach impressionable eyeballs, and closely monitor the performance of its messaging to ensure i...
Billionaire entrepreneur Peter Thiel has his sights set on Los Angeles, with the prominent tech investor planning to move his residence and some of his business from the San Francisco Bay Area to the Southland.
Ride-hailing giant Uber's full-year net loss widened to $4.5 billion in 2017 as the company endured a tumultuous year that included multiple scandals, a lawsuit alleging the theft of trade secrets and the replacement of its chief executive.
One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms.
In a deal that highlights the growing popularity of collectible sneakers, Culver City’s GOAT, an online marketplace for high-value sneakers, is buying Flight Club, an influential sneaker consignment store with outposts in New York and Los Angeles.